Detailed Description: We provide end-to-end visual solutions for new product launches, creating a unified, eye-catching visual system that aligns with the new product’s tone. Adaptable to various industries (apparel, beauty, electronics, food, home appliances, etc.), covering all online and offline channels, we help boost new product exposure, enhance brand recognition, and drive conversions. Our services include visual positioning, core visual design, omnichannel visual adaptation, and implementation guidance. Core visual design includes the new product logo, main visual poster, promotional video cover, and new product packaging. Omnichannel visual adaptation includes online (e-commerce platforms, social media accounts, official website, live streaming backgrounds, etc.) and offline (exhibitions, stores, posters, display stands, etc.) visual design. We also provide visual execution guidelines to ensure visual consistency throughout the entire new product launch process. Our designs emphasize the core highlights and differentiating advantages of the new product, aligning with brand tone and target audience aesthetics. All designs are original, avoiding infringement risks. We can flexibly adjust the solution according to the new product launch schedule and promotion channels, helping clients successfully launch their new products and enhance market acceptance.
Service Process
1. New Product Research and Needs Confirmation (1-2 business days): Thoroughly understand the new product’s characteristics, core highlights, differentiated advantages, target audience, release schedule, promotion channels, and brand tone. Coordinate with the client to clarify visual requirements, delivery timelines, and acceptance criteria for the new product launch.
2. Visual Positioning and Creative Concept Development (1 business day): Based on the new product’s characteristics and industry trends, determine the new product’s visual positioning and core style, develop creative directions, submit a visual positioning plan, and confirm with the client.
3. Core Visual Design (2-3 business days): Design the core visuals for the new product (main visual poster, new product logo, promotional video cover, etc.), provide 2-3 style options, submit for client review, and optimize and adjust until client confirmation.
4. Omnichannel Visual Adaptation Design (3-5 business days): Based on the confirmed core visuals, complete the online and offline omnichannel visual design (e-commerce pages, social media materials, store layouts, exhibition materials, etc.), ensuring visual consistency across all channels, and submit for client review.
5. Revision and Optimization (1-2 business days): Based on client feedback, optimize the visual design for each channel, adjust details, and ensure the visuals align with the new product’s tone and are compatible with all promotional channels until the client confirms all design content.
6. Implementation Guidance and Delivery (1 business day): Submit all design source files, exported files, and visual execution specifications. Guide the client to complete the full-channel visual implementation (e.g., store setup, online launch), and provide 7 days of free after-sales support (e.g., minor visual adjustments) to facilitate a smooth new product launch.
